Purchase Notice: All products in this store are bare watch prices, the price is with no accessory watch box, you need to buy another watch box

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Brand Story

  the birth of the NAVIFORCE brand comes from the purest persistence of dreams. In college military training, Mr. Yang, the founder of the brand, contacted and experienced the real army life, and personally felt the passion, perseverance and perseverance of the soldiers. Since then, from the bottom of his heart, he has developed a reverence for soldiers! And soldiers have also become a small dream of this warm-blooded youth at this time! On the occasion of graduation, as a watch lover, I decided to devote myself to the field of watch design and manufacture. In order to become an outstanding watch designer, I have been constantly challenging myself and pursuing my ideals.

  Therefore, NAVIFORCE Sonata was formally established in China in 2012. Its brand name contains two meanings. First, it strives to become a NAVYSEALS in the industry ", second, call on and lead young people in the new era to cultivate courage to Dream and Do, Dream It, Do It! In just a few years, the watch from Mr. Yang has been favored by all sectors of society, and has strengthened the pace of the NAVIFORCE Sonata brand on the road of pioneering and innovation.

  At the beginning of the brand, the founder had already set the soul of NAVIFORCE watch design-"unique and personalized"! Around this soul, designers began to capture all kinds of modern aesthetic elements that can be integrated into watch design from life, nature, machinery and humanistic art, and then combined with the craft skills of watch manufacturing, these factors are transformed into DNA designed by NAVIFORCE watches, which also bears the vitality of continuous brand innovation. Therefore, every NAVIFORCE watch constantly deducts the beauty of sports and strikes a balance between practicality and fashion sense, especially in the public view, it is labeled with unique personality and free style label.

  NAVIFORCE has always adhered to the brand belief of "leading personality and flying freely. In this era of personality, the new generation of young people are eager to have a watch that represents their own personality, and NAVIFORCE is a brand that focuses on young people, committed to providing them with quality products and high standards of service.

  NAVIFORCE shouted the brand slogan "Dream It, Do It! Dare to Dream, dare to do! ", By inscribing the words "for dream" on the back cover of every brand watch, we can remind us not to forget the original intention of the brand, that is, "for Dreams"! It is this original intention that leads all NAVIFORCE people to stick to their ingenuity, forge their dreams, and present high-quality products to everyone with dreams!

  Looking to the future, NAVIFORCE will continue to pursue personalized design, explore excellent craftsmanship, and achieve perfect customer experience. Every NAVIFORCE product will adhere to "leading personality", every NAVIFORCE person will "fly freely" on the road of chasing dreams ". NAVIFORCE's ultimate goal is to build a global consumer watch brand.